The Grease Goblins visual identity system was built to balance grit, humor, and craftsmanship — creating a unified, story-driven aesthetic across all brand touchpoints. The logo suite includes a bold script wordmark, a badge-style emblem featuring the mischievous goblin mascot, and simplified marks for small-scale applications. Each variation maintains strong visual consistency through intentional typography, structured logo usage, and a distinctive color palette of matte purple, vintage tan, and industrial mustard. Paired with the Midruns type family and reinforced through detailed usage guidelines, the identity delivers a cohesive and flexible framework that keeps the Grease Goblins brand instantly recognizable — from vehicle wraps to digital media.
