The Lucky Lou Coffee Co. identity was designed to capture the charm of vintage Americana with a playful twist of luck and optimism. The logo system features hand-drawn illustrations and a nostalgic script wordmark inspired by retro signage, evoking a sense of small-town authenticity and everyday good fortune.
Each packaging variation showcases a unique icon — from the flying pig to the vintage slot machine — creating a collectible and story-driven lineup that mirrors the brand’s playful spirit. A bold color palette of candy pinks, citrus orange, and lucky green keeps the lineup fresh and recognizable on the shelf, while the matte finish and stamped-paper details ground it in craft and approachability.
This design balances whimsy and credibility — bridging the energy of a new-school coffee brand with the timeless appeal of mid-century optimism.
